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Misty jungle

Austin, TX  ·  HTX · DFW · SA

THE EYE
MATTERS.

The picture isn't the product. The result is.

Let's Solve It →
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Real Estate & Architecture

01

Real Estate &
Architecture

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Brand & Commercial

02

Brand &
Commercial

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Events

03

Events

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Headshots

04

Headshots

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Lifestyle

05

Lifestyle

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What We Do

Services

02

Brand & Commercial

Product launches, restaurants, automotive, fitness, apparel. Before we touch the camera, we learn the brand: what it stands for, who it's for, what it needs to say. Every frame is intentional. The result isn't just content that looks good, it's content that means something to the right people.

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03

Growth Package

Video is the highest-converting asset on the internet, and when you pair it with a complete funnel built from the ground up, you stop chasing clients and start attracting them. We're talking ads, hooks, landing pages, lead magnets, email lists, click-through rates, conversion tracking. The whole system, built and optimized end to end. This is what gives a business real freedom. We're building this offering now. If you want in early, get on the list.

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Jon Abastida

Jon Abastida

"The eye matters." It's something my grandfather told me when I was first picking up a camera. He was a photographer in Madrid. I didn't fully understand it then. I do now.

I'm a filmmaker and photographer based in Austin, TX. I've spent the last five years building a body of work across brand, real estate, events, and lifestyle. The through line in all of it is the same: I care about solving the right problem, not just making a pretty picture.

I work closely with the people I shoot for. Every project is different, every brand has its own language, and I take that seriously. You won't get a template from me. You'll get something that's actually yours.

When I'm not on set, I'm probably somewhere in the outdoors. You're more likely to find me on a mountain than in a conference room, and I think that shows in the work.

5+
Years Shooting
50+
Projects
One
Vision

Let's Build
Something

We work with people who care about what their visuals say about them. If that's you, tell us what you're working on and let's figure out if we're a good fit.

Every project starts with a conversation, not a quote sheet.